How to Evaluate a Job Offer: Total Compensation Guide
Most people evaluate a job offer by looking at one number: the base salary. Everything else gets a quick glance before they either accept or decline. This is how people end up leaving tens of thousands of dollars on the table without realizing it.
A complete evaluation of any job offer requires looking at seven distinct components, understanding how they interact, and converting everything into a single comparable number before making any decision. This guide walks through exactly how to do that.
The seven components of total compensation
Every job offer contains some combination of these seven elements. Missing even one of them when comparing two offers produces a misleading picture.
Base salary
Your guaranteed annual cash compensation before taxes. The most visible number in any offer but often not the most important one at senior levels.
Annual bonus
A target percentage of your base salary paid annually based on performance. Ranges from 5% at many companies to 20% or more at finance and consulting firms.
RSUs or stock options
Shares of company stock granted to you that vest over time. At senior tech roles this is often the largest single component of total compensation.
Signing bonus
A one-time payment made when you join the company. Often used to bridge unvested equity you are leaving at your current employer.
401k match
Free money from your employer matching your retirement contributions up to a percentage of your salary. The difference between a 3% and 6% match on a $150,000 salary is $18,000 over four years.
Health insurance
The employee premium you pay monthly for health coverage. Can range from zero at generous employers to $500 or more per month at others. The delta between two offers matters.
Cost of living
If the two offers are in different cities, purchasing power differs significantly. A $180,000 salary in San Francisco buys less than a $150,000 salary in Austin after adjusting for cost of living.
How to calculate 4-year total compensation
The most reliable way to compare two offers is to calculate the total value each one delivers over four years. This timeframe is standard because most equity grants vest over four years, which means your full compensation picture becomes clear at that horizon.
The formula is straightforward. Take your base salary and multiply by four. Add your expected annual bonus multiplied by four. Add the full equity grant. Add the signing bonus once. Add your annual 401k match multiplied by four. That is your raw 4-year total compensation.
| Component | Offer A example | Offer B example | How to calculate |
|---|---|---|---|
| Base salary x 4 | $620,000 | $688,000 | Annual base x 4 years |
| Bonus x 4 | $93,000 | $68,800 | Base x bonus % x 4 years |
| RSU grant | $320,000 | $200,000 | Total grant value |
| Signing bonus | $20,000 | $10,000 | One-time payment |
| 401k match x 4 | $24,800 | $27,520 | Base x match % x 4 years |
| 4-year total | $1,077,800 | $994,320 | Sum of all components |
In this example Offer A wins by over $83,000 over four years despite having a lower base salary. This is the kind of result that is impossible to see when you evaluate offers by base salary alone.
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When two offers are in different cities you need one more step. A dollar in San Francisco does not buy the same amount as a dollar in Austin or Denver. To make a fair comparison you need to adjust each offer's total compensation by the cost of living in that city.
| City | CoL index vs Austin | $200,000 salary purchasing power | Verdict |
|---|---|---|---|
| Austin TX | 1.0x (baseline) | $200,000 | Base reference |
| Denver CO | 1.05x | $190,476 | Slightly higher cost |
| Seattle WA | 1.18x | $169,492 | Meaningfully higher |
| New York NY | 1.22x | $163,934 | Significantly higher |
| San Francisco CA | 1.35x | $148,148 | Far lower real value |
A $200,000 salary in San Francisco has the same purchasing power as roughly $148,000 in Austin. This single adjustment can completely reverse the apparent winner when comparing two offers in different cities.
How to evaluate equity in the offer
Equity is where most candidates make their biggest evaluation mistakes. There are three things you need to understand about any equity component before you can properly value it.
First, the vesting schedule. Most grants vest over four years with a one year cliff. You receive nothing for the first twelve months. Leave before the cliff and you receive zero equity regardless of how long you worked there.
Second, stock price risk. Your RSU grant is quoted at today's stock price. By the time it vests the price could be 30% lower or 40% higher. Model at least three scenarios and never evaluate equity at face value alone.
Third, for startup options specifically, understand the liquidation preferences. If investors hold preferred stock with a 2x liquidation preference they receive twice their investment before any proceeds reach employees. In modest exit scenarios this can mean employees receive far less than their percentage of ownership suggests.
| Scenario | Stock movement | $200,000 RSU grant value | Impact on decision |
|---|---|---|---|
| Bear case | Stock down 30% | $140,000 | Reconsider if equity is primary driver |
| Base case | Stock flat | $200,000 | Use this for primary comparison |
| Bull case | Stock up 40% | $280,000 | Upside potential if you believe in the company |
The golden handcuffs calculation
If you are currently employed and have unvested equity, leaving costs real money. Before evaluating any new offer calculate how much unvested equity you are walking away from at your current employer.
Divide your total unvested grant by the months remaining until full vesting. That is your monthly accrual rate. A $120,000 unvested grant with 18 months remaining means you are leaving $6,667 per month on the table when you quit. A $25,000 signing bonus at the new company covers only 3.75 months of that loss.
The complete evaluation checklist
What most people get wrong when evaluating offers
The single most common mistake is negotiating on base salary without understanding the full picture. Someone might push hard to get a $5,000 increase in base salary while ignoring the fact that the competing offer has a $50,000 larger equity grant. The negotiation wins the battle and loses the war.
The second common mistake is evaluating startup equity at face value. A 0.1% stake in a company valued at $50 million is worth $50,000 on paper. But if investors have a 2x liquidation preference and the company exits at $60 million, employees with common stock receive very little after preferred shareholders are paid out first.
The third mistake is ignoring cost of living entirely. Remote work has made this more visible but many candidates still accept offers in expensive cities without adjusting for what their salary actually buys. Two candidates with the same job title and the same salary can have very different real incomes depending on where they live.
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